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wetheurban:

ART: Tree, Line by Zander Olsen

Zander Olsen’s Tree, Line project is almost preposterously simple. He wraps segments of tree trunks in white linen so that, when photographed from a particular distance, this negative space lines up perfectly with its surroundings. 

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(via hiphoplaboratory)

karenhurley:

This campaign is great, really makes you look closer instead of just and quick stereotypical glance 

GSR Entrance Hall System

Advertising Agency: SPR Agency, Novo Hamburgo, Brazil Via

(via hiphoplaboratory)

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